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Research papers

Video Questionnaire©

CFRO (GSI), with the assistance of the Direction Generals des Telecommunications (DGT) has decided to test, on the implementation of the TELETEL experiment, the administration of "general public questionnaires" through telematics. This application,...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Jean-Paul Almetti, Michel Bertoux
August 1, 1981
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Citation

Almetti and Bertoux (1981a, August 01). Video Questionnaire©. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/video-questionnaire--2125


Research papers

Video Questionnaire© (French)

CFRO (GSI), with the assistance of the Direction Generals des Telecommunications (DGT) has decided to test, on the implementation of the TELETEL experiment, the administration of "general public questionnaires" through telematics. This application,...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Jean-Paul Almetti, Michel Bertoux
August 1, 1981
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Citation

Almetti and Bertoux (1981a, August 01). Video Questionnaire© (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/video-questionnaire-french--2126


Research papers

Research in communications media based on an attitudinal survey in a major subsidiary of a world ranking European multi-national

The paper will trace a critical path commencing with the outcome of post employment interviews through a research programme where every employee was given the opportunity to participate in a survey covering communications, attitude to work,...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Ray G. Howell
June 15, 1981
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Citation

Howell , R. G. (1981a, June 15). Research in communications media based on an attitudinal survey in a major subsidiary of a world ranking European multi-national. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-in-communications-media-based-on-an-attitudinal-survey-in-a-major-subsidiary-of-a-world-ranking-european-multi-national


Research papers

Initiators of ideas as well as proponents of particular positions on current issues, are all part of a concept sector whose members are, or should be employing the marketing process

This paper explores a sector of the economy believed to be at the threshold of a fascinating emergence. The sector is constituted of those institutions sponsoring ideas and social issues concepts in contrast to organizations purveying goods and...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Seymour H. Fine
June 15, 1981
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Citation

Fine , S. H. (1981a, June 15). Initiators of ideas as well as proponents of particular positions on current issues, are all part of a concept sector whose members are, or should be employing the marketing process. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/initiators-of-ideas-as-well-as-proponents-of-particular-positions-on-current-issues-are-all-part-of-a-concept-sector-whose-members-are-or-should-be-employing-the-marketing-process


Research papers

Internal communications within Dunlop

The paper reports on the findings of a survey undertaken among a UK based sample of Dunlop employees with a view to evaluating internal communications within the company. The specific objectives of the survey were to discover: 1) Attitudes towards...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Kingston P. Pratt
June 15, 1981
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Citation

Pratt, K. P. (1981a, June 15). Internal communications within Dunlop. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/internal-communications-within-dunlop


Research papers

A sample drawn from a transient and/or briefly resident population, estimate of the universe and expansion of sampled results in a survey of users of the Ticino park

The area bordering the Ticino river, in Italy, has been recognized as a zone of particular naturalistic interest and, as such, placed under the protection of a special official body. Some years after the institution of the Park, the "Consorzio Parco...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Authors: Lucio Casaroli, C. De Rosa, M. Engel, G. Spinelli, Ferruccio Lusardi
Company: Demoskopea
May 1, 1981
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Citation

Casaroli, De Rosa, Engel, Spinelli and Lusardi (1981a, May 01). A sample drawn from a transient and/or briefly resident population, estimate of the universe and expansion of sampled results in a survey of users of the Ticino park. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-sample-drawn-from-a-transient-and-or-briefly-resident-population-estimate-of-the-universe-and-expansion-of-sampled-results-in-a-survey-of-users-of-the-ticino-park


Research papers

Testing data fusion

Data fusion is a process for combining two or more surveys to form a database that can be analysed as if it came from a single survey. The usual method for doing this is to match or marry each respondent on one survey, the recipient survey, to a...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: James Rothman
June 15, 1980
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Citation

Rothman, J. (1980a, June 15). Testing data fusion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/testing-data-fusion-1988


Research papers

The evaluation of below-the-line activity by ad hoc field research

The author has attempted to show that conducting ad hoc survey research to determine the effectiveness of below- the-line activities is a viable but difficult field to work in. Once a decision has been made as to what performance criterion variables...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Peter Sampson
June 15, 1980
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Citation

Sampson, P. (1980a, June 15). The evaluation of below-the-line activity by ad hoc field research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-evaluation-of-below-the-line-activity-by-ad-hoc-field-research-


Research papers

Response to magazine and television advertising

This paper picks up the value of media questions on a product survey, a point made earlier in this section. It is also an example of a data bank leading to generalisations. These include comments on the way the two main media work. But in addition to...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Alan Smith
June 15, 1980
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Citation

Smith, A. (1980a, June 15). Response to magazine and television advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/response-to-magazine-and-television-advertising-